OUR PROCESS

From the first call to launch,
every step is clear.

Uncertainty is the biggest cost in digital projects. We run every project through the same four phases, with approval checkpoints and transparent communication, so you know what happens at each stage from the start.

First call
  1. 01DiscoveryFree initial consultation
  2. 02Strategy & ProposalWritten roadmap
  3. 03Design & ProductionRegular project updates
  4. 04Launch & GrowthMeasurement and optimization
Launch & growth

Discovery

Free initial consultation

Every project starts with understanding you and your business. At this stage we’re not designing or coding anything yet; we focus on asking the right questions.

What we do

  • In a free intro call, we listen to your business, goals and audience
  • We review your current site, ads or processes
  • We pin down the real problem that needs solving
  • We assess which service or combination of services fits

What we need from you

  • A few sentences about your business and goals
  • Access to any existing site, accounts or documents
  • Examples you like or see as competitors

Deliverables

  • Clearly defined needs and goals
  • An outline of the proposed approach

Strategy & Proposal

Written roadmap

We turn what we discussed in Discovery into a concrete plan. Before work begins, what will be done, when and at what cost is set out in writing.

What we do

  • We define the project scope and deliverables
  • We map out the roadmap and delivery milestones
  • We decide how success will be measured
  • We prepare an effort-based proposal tailored to the project

What we need from you

  • Reviewing the proposal and scope
  • Feedback on your priorities
  • Approval

Deliverables

  • Scope and deliverables list
  • Phased timeline
  • Project proposal

Design & Production

Regular project updates

This is where we bring the approved plan to life. We first finalize the design together, then move into development; you always know where things stand along the way.

What we do

  • We prepare the design and present it for your approval
  • We build the approved design with clean, maintainable code
  • We set up campaigns or automations and connect integrations
  • We share progress at regular intervals

What we need from you

  • Providing content such as logo, copy and images
  • Sharing the necessary accounts and access
  • Timely feedback on designs and interim deliverables

Deliverables

  • Approved design
  • A product, site or campaign ready for testing

Launch & Growth

Measurement and optimization

Launch isn’t the finish line; it’s the starting point. We test, launch and then keep improving the system with real user data.

What we do

  • We test across different devices and scenarios
  • We launch and verify that measurement is working
  • We provide the guidance you need to use it
  • We continue with maintenance, optimization and reporting as needed

What we need from you

  • Final check and launch approval
  • Your observations and feedback in the first weeks

Deliverables

  • A live, working system
  • A measurement and reporting routine
  • Recommendations for next steps
HOW WE WORK

What to expect
along the way

Single point of contact

You know who you’re talking to throughout your project. Your questions don’t get lost between teams.

Regular updates

We share progress at regular intervals, so you never have to ask where the project stands.

Approval checkpoints

We don’t move forward at critical steps, including scope, design and pre-launch, without your approval.

Change management

If a new idea comes up along the way, we openly discuss its impact on timeline and scope and decide together.

TIMELINE

What determines
the project timeline?

Since every project is different, instead of quoting a fixed duration we share the exact timeline in writing during the Strategy phase. The factors that affect timing most are:

  • ScopeNumber and complexity of pages, screens or features
  • IntegrationsExternal systems and software to connect
  • Content readinessHaving copy, images and product information ready
  • Feedback speedApprovals and feedback arriving on time
AFTER LAUNCH

We’re with you
after delivery, too.

Maintenance

Keeping the system up to date, secure and running smoothly.

Optimization

Speed, conversion and performance improvements based on real user data.

Reporting

Regular reports showing what’s working and where to focus.

New features

Adding new pages, features and integrations as your business grows.

Post-launch support options are tailored to your needs and discussed separately at the proposal stage.

The first step:
a free intro call.

Tell us about your project; let’s schedule a discovery call and map out the right roadmap for you together.

START A PROJECT Frequently asked